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Last Updated: 17.08.2020
What are cookies, local shared objects and pixel tags?
A cookie is a small data file that is placed on your web browser, or your computer or device, when you access and/or use a website, which stores text that can later be read back by our Web server or third parties to track your activities on the Sites and across other websites. Cookies are used to recognize your browser, and may enable us to recognize you as the same user who was at our Website in the past, and relate your use of our Website to other information about you, such as your Website usage information or personal information collected through other means. Cookies may be “session” cookies (i.e., last only for one browser session) or “persistent” cookies (i.e., continue in your browser until they expire or are affirmatively deleted).
Local Shared Objects (e.g., Flash Cookies)
A local shared object is similar to a cookie, except it is stored on your computer or mobile device, instead of your browser, using a media player or other software installed on your computer or device. A local shared object can store more than just text. Like cookies, it is also used to recognize you as the same user who was at our Website in the past, and relate your use of our Website to other information about you, such as your Website usage information or personal information collected through other means. It allow the Sites to access and use the information collected to enhance and facilitate certain Site experiences, processes and functionalities.
Web Beacons and other Tags
Web beacons (also known as “clear GIFs” or “pixel tags”) are typically tiny, one-pixel images that are embedded on a page of a Web site or in electronic communications, such as an email message. These technologies help to verify when a certain page (or area) of a Web site is viewed, when a message is opened and when links or other content are clicked or viewed.
What do we use these technologies for?
We use these technologies for the following reasons:
- Strictly Necessary (Essential)
We use these technologies to monitor and analyze how you use our Website and emails and to provide enhanced functionality and personalisation. For example, we may place cookies that allow us or third party providers (i) to measure the time of your requests to our servers and our responses, (ii) to test new features, (iii) to record statistics about site usage, (iv) to track your activities on our Website and emails, (v) to track the places from which you come to our Website, and (vi) to provide enhanced, more personal features based on your preferences, like your preferred language or the region in which you are located.
- Social Media
Our Website contains integrations with social media platforms (including, for example, Facebook, Twitter and Pinterest), which enable those platforms to place cookies, tags and local shared objects on your browser, computer or device. You may be able to adjust the settings in your accounts on third-party social media platforms to control some of the targeted content you may see on those sites. See the “How can I manage these technologies?” section below for more information on how to opt out of interest-based advertising on certain social media platforms.
- Tracking Lead Conversions
We use these technologies to track when you have made a purchase after following a link to our Website from another online location, so that we can compensate the other party for sending us your business.
We use these technologies for us and other companies to deliver targeted advertisements to you both on our Website and elsewhere online. By using these technologies we hope to better tailor these advertisements to your interests based on your online activities. Sometimes this is called online behavioral or interest-based advertising. As of the date hereof, we (or our service providers) use technologies from Merkle, Salesforce and Google for such purposes.
We also maintain relationships with several social networks and technology companies, currently Facebook, Google and Pinterest, depending on the region. These companies have specific Interest-Based Ads programs that match people who have shown interest in Michael Kors through our Websites, stores or other services with their profiles on their platforms and properties. If we participate in these programs, we convert your personal information (via hashing, encryption or other similar mechanisms) into a unique, non-personally identifiable value that cannot be re-identified and which can then be matched by the partner company with a user on their platform. This matching allows us to deliver more relevant, interest-based ads to users of those other companies’ platforms. To opt out, see below.
How can I manage these technologies?
You can manage cookies through your web browser's settings or through our Privacy Preference Center by clicking on the Cookie Settings button below. Through your browser settings you may be able to (i) receive notifications when you are receiving new cookies, (ii) disable cookies or (iii) delete cookies. Please refer to your web browser's help section for information on how to do this. Note, however, that refusing cookies may, in some cases, inhibit or preclude your use of our Website or its features. While you are free to decline cookies, doing so may prevent you from taking full advantage of all features of our Websites. Refusing cookies may also negatively impact the display or functionality of certain areas of a Website. To learn more about cookies, including how to manage or delete them using your browser settings, click here.
For more information on the cookies we use or to revisit your consent choices, click on the cookies settings button below.
Local Shared Objects:
The methods for managing local shared objects are different than the methods for managing cookies and therefore the cookie management tools provided by your web browser may not enable you to remove Flash cookies or other local shared objects. Depending on how local shared objects are enabled on your computer or device, you may be able to manage them using software settings. To learn more about managing these technologies, visit http://www.allaboutcookies.org/manage-cookies/. For information on managing Flash cookies, for example, click here.
Collective opt-out pages:
Some (but not all) of the third-party services that we use for behavioral or interest-based advertising participate in industry bodies that allow you to opt out of their use of your collected information for these purposes. If you are a resident of the US, click here or here to manage your opt-outs for those third party service providers who participate in such opt-out frameworks. If you are a resident of the EU, click here or if you are a resident of Canada, click here, in order to manage your opt-outs for those third party service providers who participate in such opt-out frameworks.
Browser Do-Not-Track Signals:
Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. At this time we do not modify your experience based on whether such a signal is broadcast, but to learn more about browser tracking signals and “Do Not Track,” please visit http://allaboutdnt.org. You can opt in and out of our (and our service providers’) use of your information for behavioral targeting of our advertisements by following the directions in the Advertising Opt-out section below.
Web site Analytics opt-out:
- To opt out of your usage of our Website being included in our Google analytics reports, you may follow these instructions (or by visiting https://tools.google.com/dlpage/gaoptout)
- Google, Opt Out of Interest based Ads: https://www.google.com/ads/preferences/?hl=en
- For Facebook interest-based ads, click here
- For Pinterest interest-based ads, click here
- For Instagram interest-based ads, click here
- Merkle, https://www.merkleinc.com/emea/privacy
Does anybody else use these technologies on your Services?
Most of the cookies and other technologies described above on our Website are set by us (aka first party cookies) or are used in connection with our Website and set by third-party service providers at our direction and on our behalf ("Third Party Cookies"). We may use Third Party Cookies with respect to each of the uses set forth above.
You herewith agree that cookies, local shared objects and other mechanisms placed by our Website may transmit collected information to these third parties for the purposes set forth above, and those parties may report information back to us.